Love Your Local Market! campaign

The global ‘Love Your Local Market’ (LYLM) campaign is an annual event celebrating wholesale & retail (street or covered) markets. It is held in the month of May, now known as the Month of Markets! LYLM Global is supported & coordinated by the World Union of Wholesale Markets (WUWM) since 2014.

WUWM pursues its aims through: the organisation of conferences and specialised meetings; the global collection and registration of data on markets; through the publication of reports and studies; and by exchanging experience, knowledge and expertise for the overall benefit of the membership. A further WUWM objective is to pool this expertise and provide the authorities responsible for the establishment and management of new markets with the necessary professional advice.

The campaign is primarily social media driven to get consumers actively talking about their local market. With that, traders need also to be active in social media with their customers and make use of this campaign to apply special offers, discounts, etc during this period. Some activities that can be organised are cooking workshops, local entertainment, arts and crafts, discounts, ruffles, etc.  Every market participating is urged to arrange for special entertainment/activities during the campaign to create a fun atmosphere and to try and get as much local community active on the market(s) in that period as possible.

Participating countries: United Kingdom, France, Germany, Spain, the Netherlands, Poland, Italy, Ireland, Belgium, Greece, Denmark, Sweden, Hungary, Serbia, Hong Kong and the United States.

Every year in Budapest, we prepare for the campaign with fantastic programs, promotions and surprises in 5 locations: the Central Market Hall, Fehérvári street Market Hall, Rákóczi square Market Hall, Kórház street Market Hall and Bosnyák square Market Hall.